Synthesia: What German Companies Need to Know
Synthesia is a video generation tool from Synthesia. German companies can use it with appropriate compliance measures in place.
GDPR Considerations
Before deploying Synthesia, assess data processing requirements. Key questions: Where is data processed? Is there a Data Processing Agreement available? What personal data will the tool access?
Most enterprise AI tools now offer DPAs and some form of EU data processing. Verify the specifics for Synthesia and ensure your legal basis for processing is appropriate.
AI Act Implications
Under the EU AI Act, your obligations depend on how you use Synthesia. General productivity and operational use typically falls under minimal or limited risk. Using the tool for decisions that significantly affect individuals may require more compliance work.
Transparency matters: if Synthesia interacts directly with people who might think they’re dealing with a human, disclosure is required.
Works Council Requirements
If Synthesia affects how employees work in Germany, the Betriebsrat may have co-determination rights under §87 BetrVG. This is especially relevant if the tool could monitor activity, affect performance evaluation, or significantly change work processes.
Engage your works council early—explain the tool, address concerns, and agree on appropriate use policies.
What This Means Practically
For most German businesses, Synthesia is deployable with proper preparation: execute any available DPA, assess data processing locations, engage works council if relevant, train employees on appropriate use, and document your compliance approach.
How Compound Law Helps
- Deployment assessment for Synthesia
- DPA review and gap analysis
- Works council coordination where needed
- Usage policy development
- Ongoing compliance monitoring
Frequently Asked Questions
Is Synthesia GDPR compliant? The tool itself isn’t “compliant” or not—your use of it is. With proper DPA, appropriate legal basis, and good practices, most uses can be compliant.
Do we need works council approval? Depends on how the tool is used and what data it processes. If it affects employees or could monitor their work, likely yes.
What about the AI Act? General use of video generation tools is typically low risk. Document your use cases and implement human oversight where decisions matter.
